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The Software Stack That's Bleeding You Dry

Let's talk about the elephant in the room: your monthly software bill.
You're paying $97 for ClickFunnels. Another $79 for ConvertKit or ActiveCampaign. $49 for your webinar platform. $29 for video hosting. $15 for your membership site plugin. Add in landing page builders, affiliate management, shopping carts, and before you know it, you're dropping $300-$500+ every single month just to keep your online business running.

And that's just the money. What about the time cost? Managing multiple logins. Dealing with tools that don't integrate properly. Manually transferring data between platforms. Troubleshooting when things break. The mental overhead of juggling five, ten, or fifteen different applications just to deliver your offer to customers.
This fragmented approach isn't just expensive, it's exhausting.

The Scale.gg Evolution: Groove.cm's New Chapter

Check out Groove.cm, a platform that promised to solve this exact problem by consolidating everything into one ecosystem. But here's what many people don't realize: Groove.cm has undergone a significant transformation.

The original Groove Digital LLC was acquired by Monarch Labs LLC, with Scale.gg emerging as the parent brand. Groove.cm is now the marketing and sales foundation of the larger Scale.gg ecosystem, which includes the comprehensive ScalePlus suite, adding CRM, AI tools, invoicing, scheduling, and business management applications on top of Groove's core capabilities.

Explore Groove.cm and the Scale.gg platform

This evolution is important because it means Groove.cm is no longer a standalone platform, it's the marketing engine within a complete business growth ecosystem. Co-founders Mike Filsaime and Matt Seratt, along with new partner Sonia Paez (who brings over 30 years of direct selling experience from Mary Kay), are positioning Scale.gg as a comprehensive solution for modern digital entrepreneurs.

Understanding this context matters because when you invest in Groove today, you're not just getting a funnel builder, you're getting access to an expanding ecosystem designed to power your entire revenue operation.

What This Review Covers

In this complete review, I'll walk you through every component of the Groove.cm platform (I've been using Groove since 2020). We'll explore each of the 10+ core applications, break down the pricing structure (including the critical platform fee consideration), calculate potential savings versus traditional tool stacks, and provide an honest assessment of who benefits most from Groove.

This is a balanced, objective review. I'll cover both the compelling advantages and the realistic limitations, because while Groove offers exceptional value for the right businesses, it's not the perfect solution for everyone.

The Groove.cm Foundation: Understanding the Philosophy

Before diving into individual tools, it's essential to understand what Groove.cm fundamentally represents.

The Core Promise

Groove was built on three foundational principles:

1. Eliminate platform fees - No transaction fees on your sales
2. Reduce software costs - Replace 5-10+ tools with one integrated platform
3. Seamless integration - Tools that actually work together without complex setup

The vision was simple: give entrepreneurs, coaches, consultants, and digital marketers everything they need to build, market, and sell online without the complexity and cost of managing multiple subscriptions.

The Free Tier Reality

Here's what's critical to understand upfront: Groove.cm offers a free tier that includes most core functionality. Sounds great, right? There's one significant catch: the free tier charges 5% platform fees on all sales through GrooveSell.

Let's put that in perspective:

• $50,000 annual revenue = $2,500 in platform fees
• $100,000 annual revenue = $5,000 in platform fees
• $200,000 annual revenue = $10,000 in platform fees

Eliminate platform fees with ScalePlus

For businesses with meaningful revenue, that 5% fee quickly eclipses what you'd pay for premium subscriptions. When you upgrade to ScalePlus (which includes full Groove access), that fee disappears completely, and you gain access to 25+ additional business tools.

This pricing structure means Groove works well for beginners building their first business, but growing businesses should seriously consider upgrading once they hit $20K-$30K in annual sales.

Core Groove.cm Applications: The Complete Toolkit

When you access Groove.cm (either free tier or through ScalePlus), you get 10+ integrated applications covering nearly every aspect of digital marketing and sales.

GroovePages: Your Website & Landing Page Builder

GroovePages is Groove's answer to drag-and-drop website builders like Elementor, Leadpages, or Unbounce.

Learn more about GroovePages

Core capabilities:

• Visual drag-and-drop editor with no coding required
• Conversion-optimized templates for various use cases
• Mobile responsiveness built-in
• A/B testing for headline and layout variations
• Custom domain connection
• SEO optimization features
• Fast page loading and reliable hosting

Practical example: A fitness coach could use GroovePages to build a complete website showcasing their training programs, client testimonials, and lead magnet offers, all without hiring a developer or paying for separate hosting.

Best for: Entrepreneurs who need professional-looking pages without technical complexity, marketers testing multiple offer variations, coaches building authority sites.

Comparison: Think Go High Level or Squarespace functionality, but designed specifically for marketers focused on conversion rather than just aesthetics.

GrooveFunnels: Complete Sales Funnel Builder

GrooveFunnels moves beyond single pages to complete customer journey mapping.

Core capabilities:

• Visual funnel editor showing entire customer flow
• Pre-built funnel templates (webinar funnels, product launches, lead magnets, high-ticket applications)
• Multi-step sequences with conditional logic
• Upsell and downsell page integration
• Analytics tracking across entire funnel
• Split testing at funnel level

Practical example: A course creator launching a new program could build a complete funnel: landing page → video sales letter → checkout → upsell offer → thank you page with onboarding instructions. The visual editor shows exactly how prospects flow through each step.

Best for: Product launches, lead generation campaigns, complex offers with multiple touchpoints, membership site enrollment.

Time savings: Building this same funnel across multiple tools (landing page builder + checkout system + email triggers) typically takes 8-12 hours. GrooveFunnels consolidates it to 2-4 hours.

GrooveMail: Email Marketing & Automation

GrooveMail is Groove's email marketing platform competing with ConvertKit, ActiveCampaign, and Mailchimp.

Core capabilities:

• Unlimited email sends (free tier)
• List management and segmentation
• Drag-and-drop email builder
• Automated email sequences and workflows
• Behavioral triggers (opens, clicks, purchases)
• Deliverability optimization
• Subscriber tagging and custom fields

Practical example: An agency could segment their list by service interest (SEO, paid ads, content marketing), then send targeted nurture sequences based on which lead magnet each prospect downloaded. When someone purchases, they automatically move to a client onboarding sequence.

Best for: Businesses with engaged email lists, course creators nurturing prospects, coaches running evergreen launches, agencies managing multiple campaigns.

Limitation note: Advanced users may find automation capabilities less sophisticated than ActiveCampaign's visual automation builder, but GrooveMail covers 80% of common email marketing needs.

GrooveSell: Shopping Cart & Checkout System

GrooveSell is where money changes hands—your complete e-commerce solution.

Core capabilities:

• Multiple payment gateway integration (Stripe, PayPal, and more)
• One-time purchases, subscriptions, and payment plans
• Order bumps and one-click upsells
• Coupon codes and promotional pricing
• Affiliate commission tracking
• Dunning management for failed payments
• Tax calculation and invoicing

The platform fee consideration: This is where Groove's pricing structure becomes critical. Free tier users pay 5% on all GrooveSell transactions. ScalePlus members pay 0%.

Practical example: A consultant selling a $3,000 program would pay $150 per sale on the free tier. With ScalePlus at $82-$99/month, they'd break even after just one sale monthly and save thousands annually at scale.

Start saving on transaction fees with Groove

Best for: Digital product sellers, course creators, coaches with high-ticket offers, anyone currently paying transaction fees to other platforms.

Comparison: Similar functionality to ThriveCart or SamCart, but integrated with your entire marketing stack rather than operating as a standalone tool.

GrooveAffiliate: Built-in Affiliate Program Management

GrooveAffiliate lets you run complete affiliate programs without third-party software or complicated WordPress plugins.

Core capabilities:

• Custom commission structures (percentage or fixed amount)
• Multi-tier affiliate programs (affiliates can recruit sub-affiliates)
• Personalized affiliate dashboards
• Promotional asset library for affiliates
• Real-time commission tracking and reporting
• Automated affiliate payouts
• Fraud detection and compliance tools

Practical example: A course creator launches a product at $497. They set up a 30% commission ($149.10 per sale) for affiliates. Affiliates get login access to their dashboard showing clicks, conversions, and earnings. When they hit $100, automatic payouts process via PayPal.

Best for: Product owners wanting to leverage affiliate marketing, course creators with audiences, membership sites looking to scale acquisition.

Value calculation: Standalone affiliate platforms like Tapfiliate ($89-$149/month) or Post Affiliate Pro ($129-$259/month) add significant costs. GrooveAffiliate is included.

GrooveMember: Membership Site Builder

GrooveMember creates Netflix-style membership experiences for your content.

Core capabilities:

• Unlimited membership sites and courses
• Content organization by modules and lessons
• Drip content scheduling (release content over time)
• Access control and permission levels
• Student progress tracking
• Completion certificates
• Members-only community features
• Mobile-optimized viewing

Practical example: A business coach creates a $97/month membership with weekly training videos, monthly group coaching replays, downloadable templates, and a private member forum. Content drips weekly to prevent overwhelm and maintain engagement.

Best for: Course creators, membership site owners, coaches with ongoing programs, consultants packaging their expertise.

Comparison: Similar to Kajabi's course delivery or Memberium functionality, but without the $149-$399/month price tag.

GrooveVideo: Marketing-Focused Video Hosting

GrooveVideo goes beyond basic hosting (like YouTube or Vimeo) to provide marketing-optimized video delivery.

Core capabilities:

• Unlimited video uploads and hosting
• Engagement tracking (watch time, drop-off points)
• Interactive elements and clickable CTAs
• Video player customization
• Thumbnail optimization
• Autoplay and binge-watch features
• Secure content delivery (no downloading)
• Detailed analytics

Practical example: A course creator uploads their program to GrooveVideo with clickable CTAs at key moments ("Download the worksheet here"). Analytics show that students drop off at the 12-minute mark in Lesson 3, signaling the need to edit for better engagement.

Best for: Course creators protecting premium content, marketers using video in funnels, coaches with video-heavy programs.

Cost comparison: Wistia charges $24-$99+/month for similar marketing features. GrooveVideo is included in Groove.

GrooveWebinar: Automated Webinar Hosting

GrooveWebinar powers evergreen automated webinars.

Core capabilities:

• Custom registration page builder
• Automated reminder email sequences
• Chat functionality and Q&A
• Call-to-action overlays during presentation
• Evergreen automation (webinar appears "live" on schedule)
• Replay access control
• Attendance and engagement analytics

Practical example: A business coach runs a weekly live webinar teaching lead generation strategies. After perfecting the presentation, they convert it to evergreen mode, new registrants see the "live" webinar on Tuesday at 8pm their timezone, with chat appearing as if it's happening in real-time.

Best for: Coaches selling through webinar model, course creators with live launch events, consultants demonstrating expertise.

Cost comparison: Dedicated webinar platforms like EverWebinar ($499/year) or WebinarJam ($499/year) add significant costs. GrooveWebinar is included.

GrooveBlog: Simple Content Publishing

GrooveBlog provides straightforward blogging without WordPress complexity.

Core capabilities:

• Article creation and publishing
• Category and tag organization
• Basic SEO optimization (meta titles, descriptions)
• Featured images and media embedding
• Comment management
• RSS feed generation
• Custom domain connection

Honest assessment: GrooveBlog covers basic blogging needs but lacks WordPress's plugin ecosystem and advanced SEO capabilities. It's ideal for simple content marketing but serious content publishers may prefer WordPress.

Best for: Entrepreneurs wanting simple blogging without WordPress overhead, businesses using content to drive funnel traffic, marketers focused on conversion over complex content strategies.

GrooveKart: E-commerce Platform

GrooveKart is Groove's Shopify alternative for physical and digital product stores.

Core capabilities:

• Product catalog management
• Inventory tracking and variants (size, color, etc.)
• Shipping calculator and carrier integration
• Order management and fulfillment
• Customer accounts and wishlists
• Product reviews and ratings
• Discount codes and promotions

Practical example: A fitness supplement brand uses GrooveKart to sell protein powders with multiple flavor variants, automated inventory management, and subscription options for recurring monthly deliveries.

Best for: E-commerce businesses selling physical products, brands with 10-100 SKUs, entrepreneurs wanting integrated store + marketing tools.

Limitation: For large-scale e-commerce (1000+ products, complex fulfillment), dedicated platforms like Shopify may offer more sophisticated features. GrooveKart excels for small to medium operations.

Pricing Analysis: Calculating Real Value

Understanding Groove's value requires comparing the all-in-one cost versus building equivalent functionality with separate tools.

Groove.cm Pricing Structure

Free Tier:

• Access to all core applications
• Unlimited pages, funnels, emails, members
• 5% platform fee on all GrooveSell transactions
• Groove.cm branding on some elements

ScalePlus (Includes Full Groove Access):

• Semi-Annual: $497 every 6 months ($994/year = $82.83/month)
• Quarterly: $299 every 3 months ($1,196/year = $99.67/month)
• 0% platform fees on sales
• Full access to 25+ additional business tools (CRM, AI, invoicing, scheduling, etc.)
• White-label options and priority support

Traditional Tool Stack Comparison

Let's calculate what building similar functionality with traditional tools costs annually:

Marketing & Sales Stack:

• Funnel Builder (ClickFunnels): $1,164-$3,564/year
• Email Marketing (ConvertKit): $588-$1,188/year
• Webinar Platform (WebinarJam): $499/year
• Membership Site (Kajabi): $1,788-$4,788/year
• Affiliate Management (Tapfiliate): $1,068-$1,788/year
• Video Hosting (Wistia): $288-$1,188/year
• Landing Pages (Leadpages): $300-$600/year
• Shopping Cart (ThriveCart): $495 one-time (or $100/year equivalent)

Conservative Annual Total: $6,190-$13,803 Comprehensive Stack: $8,000-$15,000+

Groove via ScalePlus Annual Cost: $994-$1,196

Potential Annual Savings: $5,000-$14,000+

Check current Groove.cm and ScalePlus pricing

The Platform Fee Break-Even Calculation

This is where Groove's pricing becomes compelling for growing businesses.

Scenario 1: $50,000 annual revenue

• Free tier platform fee: $2,500
• ScalePlus cost: $1,196
• Net savings: $1,304 (plus access to 25+ additional tools)

Scenario 2: $100,000 annual revenue

• Free tier platform fee: $5,000
• ScalePlus cost: $1,196
• Net savings: $3,804 (4x return on investment)

Scenario 3: $200,000 annual revenue

• Free tier platform fee: $10,000
• ScalePlus cost: $1,196
• Net savings: $8,804 (9x return on investment)

The break-even point: If you're doing approximately $24,000 annually through GrooveSell ($2,000/month), the platform fee elimination alone covers your entire ScalePlus subscription.

Get started with Groove.cm today

Honest Assessment: Strengths, Limitations, and Fit

Where Groove.cm Excels

1. Exceptional value consolidation Replacing 5-10 separate tools with one platform at $82-$99/month (or free with platform fees) delivers massive cost savings for multi-tool users.

2. True ecosystem integration Data flows seamlessly—email captures add to lists, purchases trigger sequences, member access connects to sales, affiliates track through the entire funnel. No Zapier workarounds or manual exports.

3. Beginner-friendly free tier New entrepreneurs can build complete businesses without upfront software costs, paying only when they make sales (though the 5% adds up quickly at scale).

4. No usage limits on free tier Unlike platforms that cap emails (Mailchimp) or funnel visitors (ClickFunnels free trials), Groove's free tier provides unlimited usage with only the platform fee constraint.

5. Platform fee elimination at scale For businesses doing $50K+ annually, upgrading to ScalePlus creates immediate ROI through fee elimination alone, making the additional 25+ tools essentially free.

6. Expanding ecosystem through Scale.gg The integration into Scale.gg means continued feature development, new tools being added, and a growing platform rather than a stagnant product.

Limitations and Considerations

1. Individual tools may lack depth While Groove covers broad functionality, specialized platforms may offer deeper features. GrooveMail lacks ActiveCampaign's advanced automation. GrooveKart isn't as robust as Shopify for large catalogs. You're trading best-of-breed depth for integrated breadth.

2. Learning curve across multiple applications With 10+ tools, there's substantial learning investment. Mastering the entire platform takes weeks or months of active use.

3. Platform maturity and growing pains Under the Scale.gg umbrella, Groove continues evolving. This means occasional bugs, features being refined, and documentation that's still expanding. Early adopters should expect some rough edges.

4. Limited advanced customization Power users wanting custom code, complex API integrations, or highly specialized workflows may find Groove's no-code approach limiting compared to WordPress or custom solutions.

5. Migration commitment Moving your entire business to Groove represents significant commitment. Migrating off later involves rebuilding funnels, exporting email lists, transferring members, and recreating sites—substantial work.

6. Free tier platform fees can be deceptive The "free" positioning attracts beginners, but the 5% fee at scale means you're potentially paying more than premium subscriptions. Businesses should plan to upgrade before hitting $30-50K annual revenue.

Who Should Seriously Consider Groove.cm?

New Entrepreneurs & Course Creators ($0-$50K Revenue) ⭐⭐⭐⭐⭐

Perfect fit if:

• You're building your first digital business
• You need complete marketing infrastructure without upfront costs
• You're comfortable with platform fees as you start generating revenue
• You want everything in one place to minimize complexity

Value driver: Start free, pay only when you make money, then upgrade once platform fees exceed subscription costs.

Digital Product Sellers & Coaches ($50K-$250K Revenue) ⭐⭐⭐⭐⭐

Perfect fit if:

• You're currently juggling 5-10 separate tools
• Your monthly software costs exceed $200-300
• You're paying platform fees to other systems (Kajabi, ClickFunnels, etc.)
• You want seamless integration between marketing and delivery

Value driver: Dramatic cost savings + platform fee elimination + time savings from integration = significantly improved profit margins.

Marketing Agencies (Client Delivery) ⭐⭐⭐⭐

Perfect fit if:

• You build funnels and websites for clients
• You want to offer membership sites or courses as services
• You need white-label capabilities
• You want to streamline client deliverables to one platform

Value driver: One platform subscription replaces multiple tools per client, improving agency profitability while delivering comprehensive solutions.

Membership Site Owners & Community Builders ⭐⭐⭐⭐

Perfect fit if:

• You run ongoing membership programs
• You need combined course delivery + email nurture + affiliate management
• You want member-only areas with gated content
• You're looking to replace Kajabi or Teachable

Value driver: Complete membership infrastructure at a fraction of Kajabi's $149-$399/month pricing.

Who Might Look Elsewhere?

Businesses Doing $250K+ with Complex Needs ⭐⭐½

If you need advanced CRM depth (HubSpot/Salesforce level), complex API integrations, specialized compliance features, or dedicated account management, enterprise platforms may justify their higher costs.

Serious Bloggers & Content Publishers ⭐⭐

If content marketing is your primary strategy and you need WordPress's plugin ecosystem, advanced SEO tools, and sophisticated content management, GrooveBlog won't suffice as your primary platform.

Large E-commerce Operations (500+ SKUs) ⭐⭐

If you're running substantial e-commerce with complex inventory, multiple warehouses, advanced shipping logic, or 1000+ products, Shopify or WooCommerce may offer more sophisticated features.

Businesses Deeply Invested in Other Ecosystems ⭐⭐

If you've spent years building in HubSpot, Kajabi, or ClickFunnels with extensive customizations, integrations, and workflows, the migration cost may exceed the savings—especially if your current setup is working well.

Taking Action: Making Your Decision

Step 1: Calculate Your Current Software Spend

List every tool you use for:

• Landing pages and websites
• Sales funnels
• Email marketing
• Membership/course delivery
• Webinars
• Affiliate management
• Video hosting
• Shopping cart/checkout

Total Monthly Cost: $________ Annual Cost: $________

Step 2: Calculate Your Platform Fees

If you're currently using Kajabi, ClickFunnels, or other platforms with transaction fees:

Annual Revenue × Fee Percentage = Annual Platform Fees

Example: $100,000 × 5% = $5,000 in fees

Step 3: Identify Your Break-Even Point

If using Groove free tier:

• Annual revenue × 5% = platform fees paid
• Compare to ScalePlus at $994-$1,196/year
• Break-even point: approximately $20-24K in annual sales

If replacing multiple tools:

• Current tool stack annual cost: $______
• Groove ScalePlus cost: $1,196 (or free with platform fees)
• Annual savings: $______

Step 4: Assess Migration Effort

Consider:

• How many funnels/pages would you need to rebuild?
• How large is your email list to migrate?
• Do you have active membership content to transfer?
• Are you running affiliate programs that would need reconfiguration?

Realistic migration timeline: 2-8 weeks depending on complexity

Step 5: Choose Your Starting Point

Option 1: Start Free Best if you're under $20K annual revenue, just beginning, or wanting to test before committing.

Option 2: Start with ScalePlus Best if you're doing $50K+ annually, currently spending $200+ monthly on tools, or wanting immediate access to the complete ecosystem including CRM and AI tools.

Join ScalePlus

Conclusion: The Integrated Future of Digital Business

Groove.cm represents a fundamental shift in how digital entrepreneurs approach their software infrastructure. Rather than piecing together 10 different tools from different vendors, Groove offers integrated, purpose-built functionality for online business.

The Promise: Simplicity Through Integration

Everything you need to market, sell, and deliver digital products in one place. Seamless data flow between applications. No complex integrations or manual data transfers. Substantial cost savings compared to fragmented tool stacks.

For entrepreneurs drowning in software subscriptions and integration headaches, this promise addresses real pain with concrete solutions.

The Reality: Trade-offs Exist

Groove delivers compelling value, but it requires accepting trade-offs:

You gain: Cost savings, integration, simplicity, unified interface

You trade: Best-of-breed depth in each category, cutting-edge features in specialized tools, WordPress flexibility

For most digital entrepreneurs, coaches, course creators, and small agencies, this trade is worthwhile. The 80% of functionality you need is present, and the integration value exceeds what you lose in specialized depth.

The Decision Point

Does Groove.cm deliver sufficient value through cost savings, platform fee elimination, and integration benefits to justify adoption?

For digital businesses in the $25K-$250K revenue range currently using multiple tools, the answer is likely yes, especially when platform fees are considered.

Your Next Step

If Groove seems right:

✅ Start with the free tier to explore functionality
✅ Build one complete funnel to test the workflow
✅ Calculate your specific savings based on current costs
✅ Plan upgrade to ScalePlus when approaching $20-30K annual sales
✅ Factor in the complete Scale.gg ecosystem value

Get started with Groove.cm and Scale.gg →

If Groove doesn't fit currently:

📌 Bookmark for future consideration as your business grows
📌 Explore alternatives like Kajabi, Kartra, or ClickFunnels
📌 Optimize your current stack to reduce costs
📌 Revisit in 6-12 months as Scale.gg continues developing

Final Thought

Groove.cm isn't trying to be everything to everyone. It's a purpose-built ecosystem for digital entrepreneurs, course creators, coaches, and marketers who want sophisticated functionality without enterprise complexity or costs.

If that describes your business, if you're tired of managing multiple subscriptions, if you're frustrated with tools that don't integrate properly, if you're ready to consolidate onto one platform, Groove.cm deserves your serious consideration.

The question isn't whether integrated platforms are the future, they clearly are. The question is whether Groove.cm is the right integrated platform for your specific business right now.

Only you can answer that. But now you have the information to decide intelligently.

Disclaimer: This review is based on available information about Groove.cm and Scale.gg. Platform features, pricing, and capabilities may evolve. Verify current details at Scale.gg before purchasing. This review may contain affiliate links, meaning we may earn a commission if you subscribe through our links at no additional cost to you.